Kim McCarten | Creative Problem Solving for B2B
I help entrepreneurial B2B firms harness the power of design to improve their connection to their audience.
The most effective creative process starts with clarity:
What's the goal for this project? What problem does this product/service solve?
Who is your audience? Why reach out to them now? These answers provide a framework for a more successful, impactful project.
Kicking off with a clear plan, and including key stakeholders, creates alignment in terms of priorities. It also helps get everyone to the finish line faster.
** Certified Design Sprint Facilitator / AJ&Smart **