Kim McCarten | Creative Problem Solving for B2B
Solve a real problem for your customer.
I help entrepreneurial B2B firms harness the power of design to improve the impact of their marketing with a process that starts with building a framework and setting a goal.
The most effective creative process starts with a Design Sprint or custom variation. With it, there is alignment between teams, clarity in terms of priorities, and the end user is included early on.
Why do customers need this product or service? How will it be marketed? How does this project fit in with other efforts? Will it address a short- or long-term goal? Why should it be done now? These answers provide a framework for a more successful project.
** Certified Design Sprint Facilitator / AJ&Smart **
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