Kim McCarten | Creative Problem Solving for B2B
I help entrepreneurial B2B firms harness the power of design to improve their connection to their audience.
The most effective creative process starts with clarity:
What's the goal for this project? What problem does this product/service solve?
Who is your audience? Why reach out to them now? These answers provide a framework for a more successful, impactful project.
Kicking off with a structured, collaborative workshop that answers these questions can be beneficial. Including key stakeholders creates alignment between teams and clarity in terms of priorities. It also helps get everyone to the finish line faster.
** Certified Design Sprint Facilitator / AJ&Smart **
R E C E N T P O S T S: