Kim McCarten | Creative Problem Solving for B2B

Solve a real problem for your customer.

I help entrepreneurial B2B firms harness the power of design to improve their connection to their audience.

The most effective creative process starts with clarity:
What's the goal for this project? What problem does this product/service solve?
Who is your audience? Why reach out to them now? These answers provide a framework for a more successful, impactful project. Kicking off with a structured, collaborative workshop that answers these questions can be beneficial. Including key stakeholders creates alignment between teams and clarity in terms of priorities. It also helps get everyone to the finish line faster.
** Certified Design Sprint Facilitator / AJ&Smart **

R E C E N T  P O S T S:

global design sprint

Improving the Onboarding Process
global design sprint

Helping Teachers Encourage Innovative Thinking in The Classroom
start with the problem not the tool

Start With The Problem, Not The Tool
elearning crimes improving online learning

Maximizing Your Investment in Online Learning


onboarding app global virtual design sprint

UI/App Concept:
Improving the Onboarding Process
association conference app design

UI/App Concept:
Making It Easier for Conference Attendees to Get Around
global design sprint

Presentations:
Helping Teachers Encourage Innovative Thinking in The Classroom
presentation deck for foundation open education

Presentations:
Sharing Successes and Strategies with Foundation Partners
medical shipment catalog design print design

Print:
Creating the First Catalog for a New Company
creative services for tech firms and startups

Print:
Highlighting a Full Range of Services and Products
promotional videos

Video Project:
Using the Power of Video to Market and Educate
art fair events app UX UI design

UI/App Concept:
Helping Art Fans Find Events On The Go
After author website UX/UI design home

P R O P O S E D  R E D E S I G N

After author website UX/UI design home
insurance economic snapshot deck

Presentations:
A Better Showcase of Key Data for Members
code of conduct presentation

Presentations & Publications:
Helping employees navigate difficult workplace scenarios


I Have A Project