Creative that's focused on the customer.

Effective B2B creative requires identifying the current opportunity or problem, and establishing a goal, before beginning a project. By defining the company and brand, and understanding the customer, a logical, more effective, direction for the creative becomes clearer.

KIM McCARTEN

Working with entrepreneurial B2B firms has provided an opportunity to develop a wide range of skills. I call on this broad experience and perspective for every project.

SERVICES: Creative Strategy  •  Branding  •  Web/Visual Design  •  Graphic Design  •  UX/UI  •  Copy & Content  •  Promotional Videos  •  Presentation Design

Successes include:

  • Helping a client launch and promote a sell-out annual conference (three years in a row!);
  • Redesigning and updating four major websites for a fintech firm;
  • Creating the first full-line catalog for a new nurse education supply distributor;
  • Designing award-winning branding and packaging for a healthcare company's data and inventory tracking software;
  • Winning two Graphic Design:USA awards;
  • Long-term client partnerships (from two years to 12+)
"Kim successfully guided our brand alignment and enhancements, produced dozens of new brochures and flyers, created presentation templates and numerous trade show display materials. [She] also spearheaded the redevelopment of several of our divisional product websites and made them modern and responsive. Kim designed and ensured fulfilment of our B2B direct mail marketing, which has been successful for our firm. In addition, [she] was instrumental in the successful establishment of our full-day conference.

It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."

Mark Haraburda
CEO, Barchart


CLIENTS INCLUDE:

AMN Healthcare NurseZone
Aon Hewitt
Barchart
Benchmark Imaging
Field Trip Factory
LabSource
Medical Shipment
Peak Trader Pro
s1 Audio
Stitely Entertainment
Tishman Speyer
WorldPoint