Case Study: Barchart

Barchart Market Data
Barchart OnDemand
agriculture brand web design UX UI design
Corporate Brochure
industry event trade show display design
industry event trade show display design
trade show design
corporate brochure
trade book design eBooks
Book Design eBooks
infographic

Successes:
—  Update company web presence
—  Update sales materials and move visual branding forward
—  Help company launch and establish annual conference

Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.

As Lead Creative, I worked with the leadership team to develop and plan marketing and digital projects for a variety of Barchart's brands (b2b and retail). This included creative direction, web and app projects, copy and web content, front-end development, visual identity, email and direct mail campaigns.

In addition to updating and redesigning four of the company's websites, I was part of a three-person team that planned and launched an annual conference, hosted by the company. For three years, I was responsible for the promotional materials, website, signage, videos and program presentations. The conference expanded each year and sold out three years in a row.

For web projects, I worked with the internal development team (handling visual design and front-end development myself); and for other marketing projects, I coordinated services with outside vendors.

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"Kim successfully guided our brand alignment and enhancements, produced dozens of new brochures and flyers, created presentation templates and numerous trade show display materials. Kim also spearheaded the redevelopment of several of our divisional product websites and made them modern and responsive. Kim also designed and ensured fulfilment of our B2B direct mail marketing which has been successful for our firm. In addition, Kim was instrumental in the successful establishment of a full day conference.

It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."

Mark Haraburda
CEO, Barchart