Case Study: Barchart

Barchart Market Data
Barchart OnDemand
agriculture brand web design UX UI design
Corporate Brochure
industry event trade show display design
industry event trade show display design
trade show design
corporate brochure
trade book design eBooks
Book Design eBooks
infographic

Successes:
—  Update company web presence
—  Update sales materials and move visual branding forward
—  Help company launch and establish annual conference

Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.

As Lead Creative, I worked with the leadership team to develop and plan marketing and digital projects for a variety of Barchart's brands (b2b and retail). This included creative direction, UX/UI design, copy/web content, front-end development, visual identity, email and direct mail campaigns.

One of the biggest projects (in addition to updating and redesigning four company websites) was the launch of an annual conference hosted by the company. I was a member of the three-person planning team, and each year, was responsible for the promotional materials, signage, website, videos, and program/presentations. The program kept expanding and it sold out three years in a row.

For web projects, I worked with internal development team (handling visual design and front-end development myself); and for other marketing projects, I coordinated services with outside vendors.

MORE: HEALTHCARE DISTRIBUTOR  |  EDUCATIONAL FIRM

"Kim successfully guided our brand alignment and enhancements, produced dozens of new brochures and flyers, created presentation templates and numerous trade show display materials. Kim also spearheaded the redevelopment of several of our divisional product websites and made them modern and responsive. Kim also designed and ensured fulfilment of our B2B direct mail marketing which has been successful for our firm. In addition, Kim was instrumental in the successful establishment of a full day conference.

It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."

Mark Haraburda
CEO, Barchart