— Update company web presence
— Update sales materials and move visual branding forward
— Help company launch and establish annual conference
Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.
As Lead Creative, I worked with the leadership team to develop and plan marketing and digital projects for a variety of Barchart's brands (b2b and retail). This included creative direction, UX/UI design, copy/web content, front-end development, visual identity, email and direct mail campaigns.
One of the biggest projects (in addition to updating and redesigning four company websites) was the launch of an annual conference hosted by the company. I was a member of the three-person planning team, and each year, was responsible for the promotional materials, signage, website, videos, and program/presentations. The program kept expanding and it sold out three years in a row.
For web projects, I worked with internal development team (handling visual design and front-end development myself); and for other marketing projects, I coordinated services with outside vendors.
It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."