Kim McCarten | Design Sprint Facilitation

Problem-Framing Workshops & Sprints

There's a reason companies like Google and Cisco are using Design Sprints to innovate quickly and get more done… in days, not months.

A full Design Sprint is perfect for new products, major projects, or making a choice at a fork in the road. Problem-Framing Workshops, Retrospectives and Brand Sprints are shorter, more focused options.

Sprint activities are fast-paced and collaborative, so your team can quickly identify current problems or opportunities, prioritize options, build a test solution, and get it in front of users for feedback.

post-its design sprint chicago
post-its design sprint chicago
post-its design sprint chicago
Sprint if there's a challenge that has big impact or is time sensitive. When teams feel 'stuck' or for a problem that requires alignment across teams.
Watch: When should you do a Design Sprint?

When should you do a Design Sprint for your organization?
Jonathan Courtney from AJ&Smart, the top firm in the world offering Design Sprints, tells you.

I learned from the best! I completed Master Class training with AJ&Smart and Jake Knapp, the creator of Google Design Sprints. I also bring in my years of design and development experience, as well as my consulting and teaching skills. So, are you ready to Sprint?

Take a look at this sample week of activities for a Full Sprint. Other variations include a 60-90 mins Problem-Framing Workshop or Project Retrospective/Debrief, or a three-hour Brand/Strategy Sprint.


Define Challenges/Ideation
  • Kick-off
  • Expert Interviews
  • 'How Might We' Questions/Vote
  • Goals/Sprint Questions/Vote
  • Map & Target
  • Lightning Demos
  • Four-Part Sketching
    (Note-Taking, Visuals, Crazy 8s) and
    Three-Step Concepts

  • Day 1 Recap
  • Three-Step Concept Review
  • Straw Poll
  • User Test Flow
  • Storyboard
  • Define users for test
  • Define prototype format


  • Begin prototyping
    (prioritize work, delegate tasks)
  • Write content/copy needed
  • Schedule user testers and create survey
  • Prepare for user tests
  • Verify/Confirm users and test times

    User Tests
  • Define tasks
  • Take notes or livestream
  • Sort feedback
  • Gather notes for Summary Report
  • The Sprint Team will get a Summary to distribute, including immediate next steps.