Seminar Feedback Deck
Here are five slides from a deck summarizing attendance, statistics and other feedback from the firm's recent seminar.
This was primarily used as part of an email to key staff throughout the country, as well as in a debrief meeting with key executives.
Services: Concept, design, editing, final production
Subscribers get a monthly newsletter outlining trader tools and techniques, as well as an annual seminar, and options such as one-on-one coaching. This presentation deck details some of the trader tools, specifically for navigating choppy markets.
Services: Concept, design, final production
Senior Living/Business Advisory Deck
Presentation for an annual industry conference focused on the topic of affordability. The content included a sample case study and a story-focused intro, followed by statistics and trend data.
The firm's goal was to encourage attendees to talk with colleagues about this important topic, and motivate attendees to contact the firm for a white paper and key recommendations for current and future projects.
Services: Concept, research, content, design, final production
CLIENT: Data Provider
PROJECT: Statistics & Survey Deck
SERVICES: Concept, design, editing, final production
This data provider tracks trends in various areas, including retail and online sales. Here are two slides from the original deck.
The goal of the presentation was to highlight some important statistics about the holiday shopping season, as well as highlighting survey results the firm collected about current and upcoming shopping trends.
The original slides were not branded, which was one problem—but the bigger problem was that there was just too much (important, interesting) content crammed in.
By breaking up the content and dividing it over more slides, the audience is better able to appreciate and take in the sizable numbers.
Branding elements, colors, fonts and style were incorporated, as well as animation that brought the content to life and heightened the impact on the audience.
FinTech Exchange Conference (2015-2017)
Launching an annual conference is a lot of fun—and a lot of work! Calling on my creative/marketing skills and my theater background (nothing professional!), plus my own experience presenting at conferences, I worked with Barchart's three-person internal marketing team to help launch the now annual FinTech Exchange, an event focused on technology for financial markets and trading in Chicago.
In addition to working on the planning team, my main focus was the marketing, the website—and most importantly, the program itself.
I did research and wrote content for the pre-show presentation (including content, trivia questions, statistics, and video), and put together the main program presentation, including the decks from the speakers (often helping them with styling and design). I also did an event highlight video.
We landed Google, Amazon, IBM and Tableau as keynote presenters, and the program kept expanding and sold-out each year.
Services: Concept, research, content, design, videos, animations, final production