Seminar Feedback Deck
How do you share feedback about a recent seminar with company-wide staff—in a way that would encourage employees to actually view it?
Create a dynamic deck with music and some narration, embedded video, and animation that rolls out key information (attendance, statistics and attendee feedback).
The deck was a stand-alone piece that could be emailed to staff across the country, and also used in a debrief meeting with key executives.
Services: Working with client to establish a project goal and best format, then concept, design, editing, final production
Insurance Data Slidedoc
An insurance organization provides a quarterly economic snapshot featuring essential industry data, plus analysis, as a member benefit.
It is currently put together outside of the creative team in a standard Powerpoint layout, which doesn't allow enough room for this useful data to 'breath', or for additional content to be added as needed. Also, it wasn't branded as strongly as it could be.
This proposed Slidedoc changes the format to one that isn't quite as dense as a publication nor as lightweight as a presentation deck. It features flexible pages that better highlight the important data members receive. Interactivity and links can be added easily so readers can explore references and cited sources.
Slidedocs look more like publications, more substantial; and this branded presentation better showcases a key member benefit.
Services: Reformatting concept, sample design
Subscribers get a monthly newsletter outlining trader tools and techniques, as well as an annual seminar, and options such as one-on-one coaching. This presentation deck, with a simple layout and narration, details some of the trader tools, specifically for navigating choppy markets.
Services: Concept, design, final production
Senior Living/Business Advisory Deck
Building story around what could be alarming trends is a way to elevate impact and improve recall for an audience.
By using sample people profiles/stories, and weaving in the economic data, this industry event deck broke out of what could have been a drier, more statistic-focused presentation.
The firm's goal was to encourage attendees to talk with colleagues about this important topic, and motivate them to contact the firm for a white paper with key recommendations for current and future projects.
Services: Concept, research, content, design, final production
A data provider tracks trends in various industries, including retail, and provides regular reports featuring key economic data and analysis vital to those businesses. Here are two slides from the original deck that crammed in a lot of content, essentially burying its value.
The suggestion was to redesign the report to better highlight important statistics and survey results the firm collected about current and upcoming holiday shopping trends.
By dividing the content over more slides, the audience is better able to appreciate and take in the sizable numbers and their potential impact.
Stronger branding elements, colors, fonts and style were incorporated, as well as animation that made the deck more effective and engaging.
Services: Concept, design, editing, final production
FinTech Exchange Conference (2015-2017)
Launching an annual conference is a lot of fun—and a lot of work! I was part of Barchart's three-person marketing team, and we planned and launched an annual conference focused on technology for financial markets and trading in Chicago.
My main focus was the marketing: conference logo and visual identity, signage, the website, and most importantly, the presentations.
I suggested and created a pre-show deck (including research, content, trivia questions, statistics, and video) that would make a case for why this specific conference was an essential event for our audience, while introducing some key topics for the day. I designed the main program presentation as well, which included pulling together all of the speaker decks (often helping them with styling and design).
The third year, I suggested and created an event highlight video that could be repurposed in several ways for marketing.
The conference featured Google, Amazon, IBM and Tableau as keynote presenters, and kept expanding, selling out each year.
Services: Concept, research, content, design, videos, animations, final production