Studies show around 82% of all apps are abandoned within the first 30 days. Sometimes you can lean into that short shelf life on purpose.
This app concept was pitched to the American Academy of Orthopaedic Surgeons for the bus shuttle service at their annual conference. At the time, they were still using a printed, fold-out shuttle schedule for attendees, which would be awkward and not easily used when attendees are likely carrying exhibitor materials, a notebook, possibly their laptop and other paraphernalia.
Creating an app with real-time bus tracking was a perfect solution and more convenient for surgeons and other attendees traveling between their hotel and the Miami Convention Center. The core of the app could be reused and easily updated for future events, making it an even better investment.
PROJECT GOAL: Make it easier for attendees to use the bus shuttle at the annual conference.CLIENT: Proposed to AAOSAUDIENCE: Conference attendees
(doctors, surgeons, administrators, visitors, staff)RESPONSIBILITIES: Concept, UX/UI design, userflow, wireframes, mockups, assets
2. B2B WEBSITES
PROJECT GOAL: Present an updated, polished, modern image for the firm to their institutional clients and spell out all the services and data packages available.CLIENT: Fintech/Financial Data FirmAUDIENCE: Institutional clientsRESPONSIBILITIES: UI, Visual Design, HTML/CSS, Front-End Development, Project Management, Content SEE FULL HOME PAGE PDF
PROJECT GOAL: Landing/home page for an online grain marketplace that makes it easy for farmers and grain buyers to connect.CLIENT: Fintech/Financial Data FirmAUDIENCE: Farmers and grain buyersRESPONSIBILITIES: UI, Visual Design
3. ART EVENT APP
As a regular at these events, I found I was in need of an app that would let me quickly see art events that were happening each weekend (and where)—so this app concept was pitched to the Illinois Art Council.
The IAC has all the information needed listed in their annual directory, posted on their website, but there was no way to quickly search by date or location.
This app was designed with art event fans in mind, and allows users to find events on a particular day, or by zip code/location. It also provides access to a list of events for the whole year so users can plan ahead. In addition, the app links to a map for each event and each event's producer website for additional details.
PROJECT GOAL: Help art event aficionados quickly and easily find art events near themCLIENT: Proposed to the Illinois Arts CouncilAUDIENCE: Arts oriented, culturally engagedRESPONSIBILITIES: Concept, UX/UI, userflow, wireframes, mockups, assets
4. AUTHOR WEBSITE UPDATE
This proposed update better aligns the online presentation of this best-selling author, presenting a reponsive site and a professional image utilizing graphics and colors from her best-known book series. Site pages include upcoming appearances, biography, book synopses and purchase links, media info and more.
B E F O R E
PROJECT GOAL: Project strong, polished online presence; let audience(s) know about her latest projects/appearances; biography and career background.CLIENT: Proposed for authorAUDIENCE: Readers, Fans (Adult/Teen), Media, Publishers, Colleagues, Literary Event PlannersRESPONSIBILITIES: Concept, UX/UI, wireframes, mockups
One of the best ways to establish the goal for a project, the context and how success will be measured is with a Design Sprint, either a four-day full Sprint or an adaptation.I believe it's the best way to get people aligned across teams and to get a more comprehensive perspective from which to build.2) DISCOVERY/RESEARCH
Develop simple Personas for a couple of key customer types. Decide what's most important then set up surveys or interviews with actual or potential users.Look at any available market research and at comparable products. Create some context in terms of what's worked/hasn't worked/been tried before by the client's organization. Discuss priorities and scope. Set features/key elements: essentials, should do's, nice to haves.3) USER JOURNEY/INFO ARCHITECTURE
Map out necessary and alternative user paths, the 'happy path'. Develop a site/app map to lay out screens/pages, organize content, develop consistent navigation and sign posting. Build a basic wireframe…and get a sample in front of users as soon as feasible (if it wasn't done in the Design Sprint). Task-based testing. A/B testing or other.4) HIGHER FIDELITY PROTOTYPES and ITERATION
Do realistic prototype with working navigation, home/first screen, key screens, and put in the hands of a few key stakeholders. Then more user testing.Understand that a design is never done, but a phase is completed. Ongoing review of analytics, drop-offs, conversions, overall engagement, and read any feedback. Check in regularly with support or sales teams about common customer questions or frustrations. Stay ready to implement changes and improvements.