UX/UI Design


Studies show around 82% of all apps are abandoned within the first 30 days. Sometimes you can lean into that short shelf life on purpose.

association conference app design
association conference app design

This app concept was pitched to the American Academy of Orthopaedic Surgeons for the bus shuttle service at their annual conference. At the time, they were still using a printed, fold-out shuttle schedule for attendees, which would be awkward and not easily used when attendees are likely carrying exhibitor materials, a notebook, possibly their laptop and other paraphernalia.

Creating an app with real-time bus tracking was a perfect solution and more convenient for surgeons and other attendees traveling between their hotel and the Miami Convention Center. The core of the app could be reused and easily updated for future events, making it an even better investment.

ux ui design process
ux ui design app in use PROJECT GOAL: Make it easier for attendees to use the bus shuttle at the annual conference. CLIENT: Proposed to AAOS AUDIENCE: Conference attendees (doctors, surgeons, administrators, visitors, staff) RESPONSIBILITIES: Concept, UX/UI design, userflow, wireframes, mockups, assets


ux ui design web design fintech b2b PROJECT GOAL: Present an updated, polished, modern image for the firm to their institutional clients and spell out all the services and data packages available. CLIENT: Fintech/Financial Data Firm AUDIENCE: Institutional clients RESPONSIBILITIES: UI, Visual Design, HTML/CSS, Front-End Development, Project Management, Content
ux ui design web design fintech b2b PROJECT GOAL: Landing/home page for an online grain marketplace that makes it easy for farmers and grain buyers to connect. CLIENT: Fintech/Financial Data Firm AUDIENCE: Farmers and grain buyers RESPONSIBILITIES: UI, Visual Design
touchpoints user map
touchpoints user flow


As a regular at these events, I found I was in need of an app that would let me quickly see art events that were happening each weekend (and where)—so this app concept was pitched to the Illinois Art Council.

The IAC has all the information needed listed in their annual directory, posted on their website, but there was no way to quickly search by date or location.

art fair events app UX UI design

This app was designed with art event fans in mind, and allows users to find events on a particular day, or by zip code/location. It also provides access to a list of events for the whole year so users can plan ahead. In addition, the app links to a map for each event and each event's producer website for additional details.

ux ui design street art fair PROJECT GOAL: Help art event aficionados quickly and easily find art events near them CLIENT: Proposed to the Illinois Arts Council AUDIENCE: Arts oriented, culturally engaged RESPONSIBILITIES: Concept, UX/UI, userflow, wireframes, mockups, assets


This proposed update better aligns the online presentation of this best-selling author, presenting a reponsive site and a professional image utilizing graphics and colors from her best-known book series. Site pages include upcoming appearances, biography, book synopses and purchase links, media info and more.

ux ui design site map author website redesign
ux ui design wireframes author website redesign
Before author website B E F O R E

PROJECT GOAL: Project strong, polished online presence; let audience(s) know about her latest projects/appearances; biography and career background. CLIENT: Proposed for author AUDIENCE: Readers, Fans (Adult/Teen), Media, Publishers, Colleagues, Literary Event Planners RESPONSIBILITIES: Concept, UX/UI, wireframes, mockups


After author website UX/UI design home
After author website UX/UI design home
After author website UX/UI design home

UX/Project Process:

One of the best ways to establish the goal for a project, the context and how success will be measured is with a Design Sprint, either a four-day full Sprint or an adaptation.
I believe it's the best way to get people aligned across teams and to get a more comprehensive perspective from which to build.
Develop simple Personas for a couple of key customer types. Decide what's most important then set up surveys or interviews with actual or potential users.
Look at any available market research and at comparable products. Create some context in terms of what's worked/hasn't worked/been tried before by the client's organization. Discuss priorities and scope. Set features/key elements: essentials, should do's, nice to haves.
Map out necessary and alternative user paths, the 'happy path'.
Develop a site/app map to lay out screens/pages, organize content, develop consistent navigation and sign posting. Build a basic wireframe…and get a sample in front of users as soon as feasible (if it wasn't done in the Design Sprint). Task-based testing. A/B testing or other.
Do realistic prototype with working navigation, home/first screen, key screens, and put in the hands of a few key stakeholders. Then more user testing.
Understand that a design is never done, but a phase is completed. Ongoing review of analytics, drop-offs, conversions, overall engagement, and read any feedback. Check in regularly with support or sales teams about common customer questions or frustrations. Stay ready to implement changes and improvements.

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