Financial Technology & Market Data
— Updated company web presence
— Updated sales materials and move visual branding forward
— Helped company launch and establish annual conference
Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.
As Lead Creative, I worked with the leadership team to develop and plan marketing and digital projects for a variety of Barchart's brands (b2b and retail). This included creative direction, web and app projects, copy and web content, front-end development, visual identity, email and direct mail campaigns.
In addition to updating and redesigning four of the company's websites, I was part of a three-person team that planned and launched an annual conference, hosted by the company. For three years, I was responsible for the promotional materials, website, signage, videos and program presentations. The conference expanded each year and sold out three years in a row.
For web projects, I worked with the internal development team (handling visual design and front-end development myself); and for other marketing projects, I coordinated services with outside vendors.
It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."