Case Study: Barchart

Financial Technology & Market Data

Successes:
—  Updated company web presence
—  Updated sales materials and move visual branding forward
—  Helped company launch and establish annual conference

Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.

As Lead Creative, I worked with the leadership team to develop and plan marketing and digital projects for a variety of Barchart's brands (b2b and retail). This included creative direction, web and app projects, copy and web content, front-end development, visual identity, email and direct mail campaigns.

In addition to updating and redesigning four of the company's websites, I was part of a three-person team that planned and launched an annual conference, hosted by the company. For three years, I was responsible for the promotional materials, website, signage, videos and program presentations. The conference expanded each year and sold out three years in a row.

For web projects, I worked with the internal development team (handling visual design and front-end development myself); and for other marketing projects, I coordinated services with outside vendors.

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